Norway\'s Sigrid Wins BBC Music Sound Of 2018 Poll

Norwegian pop singer Sigrid

has been named the winner of the BBC Music Sound of 2018 poll, voted for by some 170 industry experts, DJs, festival bookers, critics and former winners.

The 21-year-old singer beat Rex Orange County, aka British singer-songwriter Alex O’Connor, and Manchester-based R&B singer

IAMDDB to the coveted title, which has previously been awarded to

Adele, Sam Smith, Haim, Ellie Goulding and 50 Cent


Also in the top 10 are Sony-signed US R&B singer

Khalid, Manchester-based indie four-piece

Pale Waves, Scandi artist

Alma and teenage U.S. singer Billie Eilish.

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