There's been a bit of buzz about Sony's rumored Alpha A7 mirrorless camera models, and finally, the company revealed early on Wednesday what photography fans have been waiting for: its α7 and α7R digital cameras. It also surprised with a new RX10 zoom camera to its Cyber-shot line.
Sony claims its new mirrorless models, the Alpha 7 (pictured above) and Alpha 7R (for advanced photographers and professionals), are the world's smallest full-frame interchangeable-lens cameras.
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Both cameras come a range of imaging features, including Sony's new BIONZ X processor, fast autofocus capabilities, an XGA OLED viewfinder, full HD 60p video recording as well as Wi-Fi and NFC connectivity. Both are made of magnesium alloy and built to withstand dust, moisture and tough weather conditions.
img src="https://i.amz.mshcdn.com/rmv7T_v9BjZayHIIiA9Bj6699M4=/fit-in/1200x9600/http%3A%2F%2Fmashable.com%2Fwp-content%2Fuploads%2F2013%2F10%2FAlpha7Back_Gradient-640x448.jpg" alt="Sony Alpha 7" data-fragment="m!c060" data-image="https://i.amz.mshcdn.com/zW8xmRZmLu4Q71ncWMqfq8hzx0U=/http%3A%2F%2Fmashable.com%2Fwp-content%2Fuploads%2F2013%2F10%2FAlpha7Back_Gradient-640x448.jpg" data-micro="1"">
“With these new α7 camera systems, Sony has completely redefined the look and feel of a professional-grade digital camera,” Mike Kahn, director of the interchangeable lens camera business at Sony Electronics, said in a statement. “The α7 and α7R cameras are significantly smaller, lighter and more portable than any other full-frame interchange lens camera yet deliver image quality, power and performance that professionals and enthusiasts crave.”
The α7R model packs a 36.4-megapixel 35mm Exmor CMOS sensor, which is the highest resolution sensor in the Alpha lineup, and no optical low-pass filter. This aims to reduce picture noise and keep images clear.
img src="https://i.amz.mshcdn.com/67viYDyt0ubY_trpaQkTxpY8wac=/fit-in/1200x9600/http%3A%2F%2Fmashable.com%2Fwp-content%2Fuploads%2F2013%2F10%2FAlpha7R_Gradientjpg-640x359.jpg" alt="Sony Alpha 7R" data-fragment="m!cd5e" data-image="https://i.amz.mshcdn.com/hvGaIvbUCz5iVVMcB6nSyH0FqKE=/http%3A%2F%2Fmashable.com%2Fwp-content%2Fuploads%2F2013%2F10%2FAlpha7R_Gradientjpg-640x359.jpg" data-micro="1"">
Meanwhile, the Alpha 7 version has a 24.3-megapixel full-frame Exmor CMOS sensor, as well as a Fast Hybrid AF system that combines phase- and contrast-detect AF methods for quickly zeroing in on a target. It can shoot at up to five frames per second continuously with non-stop AF tracking, so users can capture moving objects without blurring the image.
Not surprisingly, the cameras are costly. The α7R camera will be priced at $2,300 for body only. The Alpha 7 will be offered with a 28-70mm f3.5–f5.6 full-frame lens (model SEL2870) for about $2,000 and available for body-only for $1,700. Both cameras will be available in December.
img src="https://i.amz.mshcdn.com/AJwIa1Qpblf14Yv6NV-JwyL1g_E=/fit-in/1200x9600/http%3A%2F%2Fmashable.com%2Fwp-content%2Fuploads%2F2013%2F10%2FDSC-RX10_right_bgwh_Gradient-640x480.jpg" alt="Sony RX10" data-fragment="m!67f3" data-image="https://i.amz.mshcdn.com/nECOJvUDdWvDjcZGTt-ptB4P8zs=/http%3A%2F%2Fmashable.com%2Fwp-content%2Fuploads%2F2013%2F10%2FDSC-RX10_right_bgwh_Gradient-640x480.jpg" data-micro="1"">
Sony also introduced a new product to its RX family. The RX10 comes with a 20.2 "effective" megapixel back-illuminated CMOS sensor and a 24-200mm (35mm equivalent) F2.8 Carl Zeiss Vario Sonnar T zoom lens. It takes both stills and full HD videos.
Just like the Alpha models, the RX10 features a BIONZ X processing engine and AF system. It will cost about $1,300 and go on sale in November.
Lenses and Accessories
Sony added five new full-frame e-mount lenses to its collection too, including mid-range zoom lenses from Sony and Carl Zeiss, two Zeiss Sonnar T TM prime lenses and a G LensTM telephoto zoom. Its interchangeable lens lineup now offers 21 different lenses.
img src="https://i.amz.mshcdn.com/0lyNb-eclaKEp23Q-JUJTm9f5lc=/fit-in/1200x9600/http%3A%2F%2Fmashable.com%2Fwp-content%2Fuploads%2F2013%2F10%2FLenses-640x360.jpg" alt="Sony Lenses" data-fragment="m!553b" data-image="https://i.amz.mshcdn.com/vo4GWTVneyCHsbtz9PTs6HjqDBo=/http%3A%2F%2Fmashable.com%2Fwp-content%2Fuploads%2F2013%2F10%2FLenses-640x360.jpg" data-micro="1"">
For a full look at pricing and more accessories — such as two new-generation mount adaptors and a vertical grip (VG-C1EM), visit the Sony website by clicking here.
Source : https://mashable.com/2013/10/16/sony-a7-7r-camera/1014